2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Your Four Advantages Over an In-House Department

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Importance of Having a Partnership

In-house resources against which you're competing might have more depth of knowledge about, well, how things work in this company. But they don't have the bread across the category. They can't bring to bear this point of view on what other companies are doing. So that's why it's so important for you to have a partnership, but recognize how valuable your half is.

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