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4min chapter
Your Four Advantages Over an In-House Department
2Bobs—with David C. Baker and Blair Enns
The Inefficiency Principle in the Creative Industry
In an efficiency seeking culture, we're not taking a lot of risk. And it attracts people with a high propensity for risk. There isn't really a home for that type of talent in a large efficiency seeking organization. So if I'm the CEO of that company, when I need access to that talent, I've got to go hire an independent firm to bring it to me.
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