2Bobs—with David C. Baker and Blair Enns cover image

Your Four Advantages Over an In-House Department

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Advantages of Outreach

When they have a need for innovation, which should exist all the time, there is enough pressure behind this call to spend money. There's some justification to spend a little bit more money than normal. And so this can be very highly paid work as well because of its urgency.

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