The Importance of Process in Innovation

Innovation and efficiency are poseable objectives, you can't increase one without decreasing the other. When companies get larger, often they give up on R&D. And in some sense, I don't know why, but I see this parallel where large companies, when they need that nimbleness,. That like quick thinking, let's pivot quickly, et cetera., would have to go get it through your external partners such as creative marketing digital agencies.