2Bobs—with David C. Baker and Blair Enns cover image

Your Four Advantages Over an In-House Department

2Bobs—with David C. Baker and Blair Enns

00:00

The Business of Expertise Ding, Ding and a Little Push

"You have to be able to speak to their situation based on your external perspective," he says. "Even if they could read the label from the outside, they seldom can bring that courageous objectivity to the table"

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