NN/g UX Podcast

31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)

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Aug 11, 2023
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INSIGHT

Service Design Definition

  • Service design researches, analyzes, and designs customer touchpoints within a system or service.
  • It aims to solve problems and create positive outcomes for customers, employees, and the organization.
ANECDOTE

Thomas Wilson's Career Journey

  • Thomas Wilson's background is in visual design and writing, starting in the early 90s.
  • He transitioned into service design by working on schematics, diagrams, and mapping for various industries, eventually focusing on customer and employee experiences.
INSIGHT

Service Design Maturity

  • Service design is newer in the US and less mature than in European countries.
  • There's more evangelizing needed for service design in the US.
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