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31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)

NN/g UX Podcast

CHAPTER

What Is Service Design?

Service design is the research and analysis of those choreography of interactive touch points that customers have within a system or service. It's all about solving problems and trying to create positive outcomes for customers, employees and the organization. And so really, it's all about customers, right? It's about customers and business and merging those things.

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