31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)
NN/g UX Podcast
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The Importance of Empathy in Service Design
There's often this lack of regard or at least a lack of understanding the value of doing research with employees. One of the most important things that when we understand why we do, why human centered designers and service designers design is it's out of love. And so, if you're not doing this for the love of solving problems for humans, you're probably doing it for the wrong reasons.
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