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31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)
NN/g UX Podcast
The Importance of Storytelling in Design
"The whole point is not to be able to say, Oh, I designed something. Now I'm going to tell people about it," he says. "Rather using the ability to construct a story to understand what journey someone is actually going through." He adds: "That's where you're going to find that enlightenment and those great ideas that have impact"
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