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Pattern Breakers
Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Feb 18, 2020
31:11
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- Startups should focus on early adopters, gain credibility, and target pragmatist market for success.
- Jeffrey Moore's transition from English professor to tech sales learned crucial marketing strategies.
Deep dives
Understanding the Chasm in Technology Adoption
Jeffrey Moore's book, 'Crossing the Chasm,' highlighted the gap between early adopters and pragmatist customers in disruptive innovations. He explained that while early adopters seek the newest products for its innovation, pragmatists require social proof before accepting change. To succeed, startups should first focus on early adopters, establish credibility, and then target the pragmatist market.
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