Pattern Breakers Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
9 snips
Feb 18, 2020 AI Snips
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Chasm Sales
- Geoffrey Moore's book, "Crossing the Chasm," initially sold 3,000 copies in six months, then doubled sales each subsequent six months.
- He realized its impact when someone called him "the chasm guy."
Adoption Strategies
- Disruptive innovations self-segregate into different adoption strategies: tech enthusiasts, visionaries, and pragmatists.
- Early adopters share the innovator's belief, while pragmatists need social proof.
Target Pragmatists in Pain
- Target "pragmatists in pain"—those with broken processes open to new solutions.
- Focus on delivering a complete product to address their specific needs, not just a technology demo.