Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
Introduction
Crossing the chasm by geffrey moore is a must read for start up founders. Jeffrey's book pointed out that in the case of disruptive innovations, a major gap existed between early adopters and pragmatists. Visionary customers like to try the newest thing for its own sake. But pragmatists don't like products. They haven't been conditioned alike. So the trick in tex start ups is first to find a group of early adoptors, solve their problem and get awesome word mouth before targeting the pragmatist.
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