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Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
Monotize, Enlist, Acquire
The four gears model i'm im really just stealing from the network offects guis. So acquire is connectedlink, so just get and get and get a get t get the traffic going both ways. And then enlist it make them viral, so that they actually sell you te part of the viral network. That's when the network effects starts. And then you can monotize.
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