Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
How Did You Get Into the Tech Industry?
Geffrey: How did you even get into the tech industry in the first place? Geffrey: i had my own chasm to cross because i was an english professor. By that time, i ihad wangled my way into sales and marketing. And so when i i got put on the project with the regis mc kenna team, i think it's fair to say that reges effectively invented high tech marketing.
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