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Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
You're in on a Secret
The idea was to target a niche of pragmentist customers, whom we called pragmatists in pain. These are people who want an exclusiv i mean, they not keep a secret. And so if you're focused on selling, you won't focus enough on noticing. That's where the chasm came from. We had such immediate success and then boom. Was because the third, fourth and fifth strategys, of the remaining strategies are led by a group called the pragmatists. The one person you really love the most is the pragmatist.
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