3min chapter

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Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders

Pattern Breakers

CHAPTER

What's the Chasm Model?

i started to believe that a world of ubiquitous broadband penetration, connected with computers meant that some categories word of mouth transmission went from person to person to machine to machine. Chasm dynamics apply for slower situations where you have to have considered purchases and you've got to get more than one constituency to agree before you can go forward. This is where the chasm dynamics be starto bookato look for second framework. I itis clearly that the analogue guyser now are now behind in ther way bond.

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