2min chapter

Pattern Breakers cover image

Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders

Pattern Breakers

CHAPTER

The Technology Adoption Life Cycle Idea

Leas: When did you feel a palpable sense that the book had achieved product market fit? Leas: You know, you shall getting more and more invitations to give talk, and all of a sudden your your dance guards get filled up. The technology adoption life cycle idea itself says, when you introduce a disruptive innovation into any community, it will self segregate into different adoption strategies.

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