Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
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Are You Going to Make a Bet on You?
Don't confuse that with an economic event, which is getting your first big deal. First customers are friends of the firm so you definitely want them involved. Second of all, they are the technology crat detector for the enterprise. So it's important to win them over.
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