Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
00:00
Crossing the Chasm
Crossing the chasm is a book about technology adoption life cycle. It was co-written with reges mc kinna and published by Simon & Schuster. The author says his first box of books sold 24,000 copies in six months. "It changed my life," he said.
Transcript
Play full episode
