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Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
How to Make Herby Go Faster
There's this tendency to try to be exhaustive in all the things people do right. But usually there's kind of one thing that slows everything else down. This reminds me of a metaphor in this book called the goal by eli gold at. What happens all too often is people get advice, but the advice they get is too exhaustive.
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