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Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
The Technology Enthusiast and the Visionary
Early customers were more interested in getting the latest gismo, and i'm not sure they were even really planning to go alive. The trick was to price it at just an amount they themselves could approve ofIt. And technology enthusiasts won'tt want it, by the way. They really like it. But wit they not what they don't have.
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