2min chapter

Pattern Breakers cover image

Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders

Pattern Breakers

CHAPTER

What if We Owned a 100 % of the Category of Destot Publishing?

i was w clotes with this lifecycle as there's two more things i want to put on the table than we gould. Soback to our other conversation. After these nich markets, thee these penetration markets where you have pragmatisn pain. It's typidally one use case, then you find adjacent use cases. You se build out. We called it the bowling alley. But eventually, what you're trying to do is get back to horizontal,. This really is a bicycle for the mine andd we want to be intra structure. We don't want to just be a specialist, a a used case. We want to be for everybody. If and when that

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