Adspend with Ash Melwani and Rabah Rahil EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Jun 1, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
I'll Give You the Puncher Soon, Not Not Yet
01:50 • 2min
What's the Consensus for Memorial Day?
03:23 • 3min
Buying Behavior - It's Still Not as Good as Last Week
06:11 • 6min
I Love the Black Friday Analyse
12:00 • 3min
What's Up With the Deals This Week?
14:41 • 5min
Black Friday Discount Codes - What Are You Doing With Your Retail Data?
19:16 • 5min
Is There a Similarity Between Retail and Promo Products?
23:50 • 2min
What Is a Basket Affinity?
25:22 • 2min
Do You Ever Use DTC to Imform Retaliation?
27:05 • 2min
Is the Bundling a Good Thing?
29:11 • 6min
Creating a Landing Page
35:09 • 4min
Landing Pages - What Are You Thinking About?
38:46 • 3min
How Do You Balance Retail and Dtic?
41:19 • 2min
AdWords - Is Facebook the Add Platform?
43:33 • 2min
Scaling Up Your Ads
45:50 • 2min
Is the Estimated Action Rate Really Important?
47:41 • 1min
A Letter to My Favorite People
49:09 • 2min