Adspend with Ash Melwani and Rabah Rahil

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Jun 1, 2022

51:25

Creator website

Highlights

AI Chapters

Episode notes

AdWords - Is Facebook the Add Platform?

02:16

I Love the Black Friday Analyse

02:42

Scaling Up Your Ads

01:52

Introduction

2min

I'll Give You the Puncher Soon, Not Not Yet

2min

What's the Consensus for Memorial Day?

3min

Buying Behavior - It's Still Not as Good as Last Week

6min

I Love the Black Friday Analyse

3min

What's Up With the Deals This Week?

5min

Black Friday Discount Codes - What Are You Doing With Your Retail Data?

5min

Is There a Similarity Between Retail and Promo Products?

2min

What Is a Basket Affinity?

2min

10.

Do You Ever Use DTC to Imform Retaliation?

2min

11.

Is the Bundling a Good Thing?

6min

12.

Creating a Landing Page

4min

13.

Landing Pages - What Are You Thinking About?

3min

14.

How Do You Balance Retail and Dtic?

2min

15.

AdWords - Is Facebook the Add Platform?

2min

16.

Scaling Up Your Ads

2min

17.

Is the Estimated Action Rate Really Important?

1min

18.

A Letter to My Favorite People

2min

A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad.

So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales.

We also get into how the use DTC data to guide retail domination (and vice versa), high converting landing pages, and even a little attribution talk towards the end.

Fantastic episode.

If you liked this...

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Shray on Twitter - https://twitter.com/shrayvj

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋