
EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
00:00
Scaling Up Your Ads
The only way that we go about validating are, you know, ad platforms to outside of thingslike triple well. We're using attribution tool to validate the results that are happening in platform. And when you can sink those two up, that's when can wint. So i don't think it necessarily stops the effectiveness of c bo. It's almost like you're just using both things to validate each other.
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