Adspend with Ash Melwani and Rabah Rahil cover image

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Adspend with Ash Melwani and Rabah Rahil

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Scaling Up Your Ads

The only way that we go about validating are, you know, ad platforms to outside of thingslike triple well. We're using attribution tool to validate the results that are happening in platform. And when you can sink those two up, that's when can wint. So i don't think it necessarily stops the effectiveness of c bo. It's almost like you're just using both things to validate each other.

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