2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

AdWords - Is Facebook the Add Platform?

How i you suppose to let platforms optimize if we can't trust them? If the m platform metrics are modelled in sot? Of course. Ild put this at the end, drop a bomb on you guys. You know, face books modelling all this, and so on and so forth. This is from a one of my higher fire team, but a tailor had a interestsing towet as well on this about estimated action rates. And er basically, bar did estimate action rates ind ranking in terms of how you win auctions and the total value.

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