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EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
Do You Ever Use DTC to Imform Retaliation?
We use a lot of retail to indicate what we should be doing on one and is there the lherd parties, or do you. Then if you don't have a direct bier relationship, which i would always say that, those have been the most powerful for us. A conumerator has been a awesome dare source numerator. What it is that abas begets a couple million peoples worth of surveys? Ah, and then it then conduces like a huge data dump. Tli paid wa to use that numerator data. So then just give us thea, you know, kind of some of our buckets. Ip, like, who are the current consumers,
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