Adspend with Ash Melwani and Rabah Rahil cover image

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Adspend with Ash Melwani and Rabah Rahil

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Buying Behavior - It's Still Not as Good as Last Week

For the first time ever, in ten years did black friday do less revenue year over year. Seasonality plays into nearly part of it. So i think that those big, you know, spike peake moments of sails, i think will shift the way we think about em.

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