EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
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How Do You Balance Retail and Dtic?
Once you're nine figures, how do you balance retail an apon? Are there ways that you're a kind of attributing or like, how are you understanding what's moving what for the business? Ye, i think you run to this aleaky bucket conversation, thecross like all accounts, retailers, dtc, converi i think it's the same thing that a lot of likingi let's callit more mature commerce businessis deal with. We have just been looking at it from total dollars in, total dollars out, are rebuilding total newa customers.
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