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EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
Is the Bundling a Good Thing?
When you have bundling at stores, are the products together, or to people, are the product categorical? So like, would people have go to different spots in the store to bundle, or is the whole brand together? Zemis: "We're still pushing sails on line, but we're giving awareness to our partners like vidaman chop through the creative"
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