5min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Black Friday Discount Codes - What Are You Doing With Your Retail Data?

Digiler: We're starting to really be able to combat some of this like pearl clutching that we're seen because of the macro economic headwinds. What we're doing right now is at least testing how do we want increase our a o v through bundling, or is it offering more of the same product? Or what you seeing people buy more and more together? It's like the two buckets are kind of treating their supplements in different ways.

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