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EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
Is There a Similarity Between Retail and Promo Products?
There's some form to that retail experience between like avidan an chopin agean seaward and deta se i or i pen qa tals oi mosgating it. Ah, so i think that adds some amount of it. But what we do is just we just focus on liquid. What are the things that you gyes are just naturally seeing happen, versus what are yor kind of bi pushed on promo products? And we ask them to say, lik, what are you guys seeing being pushed on promo mor verses what's naturally occurring. So that we can just to use those is like little indicators to see if theyre's success. Sometimes we'll see some
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