Adspend with Ash Melwani and Rabah Rahil cover image

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Adspend with Ash Melwani and Rabah Rahil

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What Is a Basket Affinity?

A basket finity is what everyone uses in our category. It gives you ideas for how to market to people. Also, it gives you ideas of what brand should you be partnering up with and doing youraedations with. If there is a basket in afinity between h two products, it's o no brainer.

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