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EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
What Is a Basket Affinity?
A basket finity is what everyone uses in our category. It gives you ideas for how to market to people. Also, it gives you ideas of what brand should you be partnering up with and doing youraedations with. If there is a basket in afinity between h two products, it's o no brainer.
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