EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
Adspend with Ash Melwani and Rabah Rahil
00:00
I Love the Black Friday Analyse
I think that the sales are ok and promotions are great, but you really need to understand what the goal is. And i get the goals to move top line, revenue, inducing cash. But then also, you're not dvaluing the entire, like, your rentire customer base,. Where t's like, or, well, 25 % off, and it's like, weno yu, can expect that from now till forever. Ind su isibe. What are you doing here? What's going on has people wanting to be away more money.
Transcript
Play full episode
