The Startup Playbook Podcast

Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data

Aug 6, 2020

55:04

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Episode notes

Introduction

2min

How to Run Digital Campaigns for the Labour Party in the 2016 Elections

2min

How to Influence People's Behavior in Election Campaigns

3min

The Impact of Facebook Pixels on Political Campaigns

2min

How to Optimize Your Spend to Target Your Target Audience

3min

How Koala Shifted Gears From Purely Digital to Channel Based Approach

4min

How to Diversify Your Digital Channels

3min

How to Measure the Value of Facebook Pixels

2min

The Transition to E-Collectors

2min

10.

Euclid: A Conglomerate of Different Brands

2min

11.

How to Pitch a Direct Consumer Business Idea to Investors

2min

12.

The Future of Direct-to-Consumer Brand Success

2min

13.

Building a Future With Eucalyptus

2min

14.

How to Launch a B2B or DTC Company

3min

15.

How to Fund a Startup With a Small Budget

3min

16.

Earning the Right to Build a Brand for Companies

3min

17.

How Koala Built a Personal Review Funnel

2min

18.

How to Shape the Team for Eucalyptus

2min

19.

The Importance of Having Specialists on the Tools

2min

20.

How to Evaluate New Channels for Impact

3min

21.

How to Win Your First Few Customers

2min

22.

How to Scale Influencers for Early Stage Startups

2min

23.

Building Relationships for Raising Down the Line

2min

24.

How to Launch Your First Product

2min

My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle. Tim is one of the most renowned marketers in Australia. He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over […]

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