Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data

1

Introduction

00:00 • 2min

2

How to Run Digital Campaigns for the Labour Party in the 2016 Elections

01:54 • 2min

3

How to Influence People's Behavior in Election Campaigns

04:03 • 3min

4

The Impact of Facebook Pixels on Political Campaigns

06:39 • 2min

5

How to Optimize Your Spend to Target Your Target Audience

08:52 • 3min

6

How Koala Shifted Gears From Purely Digital to Channel Based Approach

11:27 • 4min

7

How to Diversify Your Digital Channels

15:05 • 3min

8

How to Measure the Value of Facebook Pixels

18:16 • 2min

9

The Transition to E-Collectors

19:51 • 2min

10

Euclid: A Conglomerate of Different Brands

22:08 • 2min

11

How to Pitch a Direct Consumer Business Idea to Investors

24:02 • 2min

12

The Future of Direct-to-Consumer Brand Success

26:30 • 2min

13

Building a Future With Eucalyptus

28:30 • 2min

14

How to Launch a B2B or DTC Company

30:37 • 3min

15

How to Fund a Startup With a Small Budget

33:49 • 3min

16

Earning the Right to Build a Brand for Companies

36:34 • 3min

17

How Koala Built a Personal Review Funnel

39:39 • 2min

18

How to Shape the Team for Eucalyptus

41:17 • 2min

19

The Importance of Having Specialists on the Tools

43:23 • 2min

20

How to Evaluate New Channels for Impact

45:01 • 3min

21

How to Win Your First Few Customers

47:40 • 2min

22

How to Scale Influencers for Early Stage Startups

49:40 • 2min

23

Building Relationships for Raising Down the Line

51:16 • 2min

24

How to Launch Your First Product

52:52 • 2min