One of the things that I think koala was really well known for is the reviews that were in place and using that as an engine to kind of drive growth. How did you sort of focus on trying to get those initial reviews in the first place? How do you get that engagement or how do you incentivize customers to leave reviews? Yeah, for sure. So therefore, what they did is they had review requests that went out every couple of days,. They engaged with every review, they responded to every review, and then they use those reviews as advertising.
Play episode from 39:39
chevron_right
Transcript
chevron_right
Transcript
Episode notes
The Startup Playbook Podcast
Insights and lessons from the world's best entrepreneurs and investors
My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle.
Tim is one of the most renowned marketers in Australia.
He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year.
He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens health and women’s fertility respectively.
During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin.
To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm.
We covered a wide variety of topics in this interview including:
Insights and lessons from running digital campaigns for the Labor party in the 2016 election
How to build high performing growth teams
Building traction and finding your first few customers on a budget
How to find white space opportunities and channels for growth
Fundraising process for DTC and other “off trend” startups
Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of Airtasker Date: 11th August 2020 Time: 8-9am (AEDT) Registration link:https://tinyurl.com/Ep124Airtasker
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
.png&w=320&h=320)
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.