The Importance of Having Specialists on the Tools

In terms of in terms of the team as well especially when it comes from a growth perspective, there's often that balance between the creative side versus the analytical side or the technical actual placement of ads. When you think about that from from a team perspective, how do you what sort of shape does that look like and is that sort of built up together at the same time or do you kind of skew towards one or the other? So I'm kind of, I have a really simple philosophy here which is like cutting down the difference between like the people on the tools and then the customer.