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Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data
The Startup Playbook Podcast
How to Scale Influencers for Early Stage Startups
It's difficult to find pools of influences that are scalable early on in the life of a business and finally enough when it becomes viable is when they become super macro so actually it's actually scale that I've found to be effective. If you have really really strong margins then doing like essentially what is affiliate deals with influences can be quite powerful but we don't necessarily have those margins, Tim says.
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