The most important skill set of going from like 10 staff to 100 staff is the ability to pick the right areas to invest at the right times. And I think you need some view of what your long-term sources of differentiation actually are and how you can continue to build those out. So it's guess, I guess like to round that out as an answer is like we've had to think through what differentiation look like at scale and invest early on in that capability even when it perhaps is less uncomfortable to do so.
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The Startup Playbook Podcast
Insights and lessons from the world's best entrepreneurs and investors
My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle.
Tim is one of the most renowned marketers in Australia.
He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year.
He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens health and women’s fertility respectively.
During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin.
To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm.
We covered a wide variety of topics in this interview including:
Insights and lessons from running digital campaigns for the Labor party in the 2016 election
How to build high performing growth teams
Building traction and finding your first few customers on a budget
How to find white space opportunities and channels for growth
Fundraising process for DTC and other “off trend” startups
Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of Airtasker Date: 11th August 2020 Time: 8-9am (AEDT) Registration link:https://tinyurl.com/Ep124Airtasker
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