How to Evaluate New Channels for Impact

Timothy Stanley: I think that a lot of founders get caught up especially if they don't come from marketing background and just doing the same thing that everyone else is doing. But oftentimes the most impactful things will be to kind of look at white space opportunities that are sort of a little bit out of the box but are very in line with where your customers already paying their attention. He says, "I'm anti-Facebook in Google in the sense of them as long-term scale opportunities but it would be stupid of me to say that you don't have to have them working for you" We're going to now shift gears to audience Q&A. If you have any questions