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Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data
The Startup Playbook Podcast
How to Diversify Your Digital Channels
It can be really easy to get caught into we just purely run digital what's the next digital channel. From your perspective, how early should founders or companies start thinking about festival diversifying or testing different channels? And then also, how do you sort of identify, you know, what what are those channels and what works and what doesn't work?"
Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data
- August 6, 2020
- rohitbhargava
- Podcast
My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle.
Tim is one of the most renowned marketers in Australia.
He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year.
He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens health and women’s fertility respectively.
During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin.
To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm.
We covered a wide variety of topics in this interview including:
- Insights and lessons from running digital campaigns for the Labor party in the 2016 election
- How to build high performing growth teams
- Building traction and finding your first few customers on a budget
- How to find white space opportunities and channels for growth
- Fundraising process for DTC and other “off trend” startups
- & much more
Full interview below!
Show notes:
- Koala Mattress
- Eucalyptus
- Pilot
- Kin Fertility
- Software.skin (watch this space!)
- Dany Milham (Co-founder @ Koala)
- Steve Smith
- Vinomofo
- Justin Dry (Co-founder & CEO of Vinomofo) on Startup Playbook Ep003
- Shoes of Prey
- Jodie Fox (Co-founder of Shoes of Prey) on Startup Playbook Ep018
- Customer Acquisition Cost (CAC)
- Cost Per Mille (CPM)
- Blackbird Ventures
- Sam Wong (Partner @ Blackbird)
- Nick Crocker (General Partner @ Blackbird)
- Niki Scevak (Co-founder & Partner @ Blackbird)
- Charlie Gearside (Founder @ Eucalyptus)
- Unilever
- Proctor & Gamble
- LMVH
- Mike Halligan
- Scratch
- PetCircle
- chewy.com
- Shoe Dog, by Phil Knight (book)
- Casper Mattress
- Nura headphones
- TimeChi (crowdfunding campaign)
- Sean Greenhalgh (Co-founder & CEO – TimeChi)
- Deliciou
- Kjetil Hansen (Founder & CEO – Deliciou)
- Fast.co
- Domm Holland (Co-founder & CEO – Fast)
Next interview:
Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of Airtasker
Date: 11th August 2020
Time: 8-9am (AEDT)
Registration link: https://tinyurl.com/Ep124Airtasker
Feedback/connect/say hello:
Rohit@startupplaybook.co
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel
Credits:
Music: Joakim Karud – Dreams
Other channels:
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