Earning the Right to Build a Brand for Companies

I think a lot of the time, you know, being found as it's so easy to have this really grand vision of what we want the future to look like. But most businesses fail before that point of first traction. Being able to shrink your ambition is a really important skill set. And I think being able to do really simple things really effectively and spit out your first happy 100 customers is the only purpose.