Smart Friends #050 Growing Podcasts, Bookkeeping Biz, and Creator-Led Companies with David Senra and Mitchell Baldridge
Podcast Growth Is Complex
- Growing a podcast is complex with many unknowns and no single magic tactic.
- Success involves experiments, leveraging relationships, and continuous iteration over time.
Overcast Ad Sparked Viral Growth
- An overcast ad led to long-term growth for Founders podcast through a domino effect involving key listeners.
- This accidental sequence amplified reach far beyond the initial $300 ad spend.
Focus on Specific Customers Early
- Identify a specific ideal customer for your product and aggressively sell to them immediately.
- Avoid waiting too long to add paying customers and invest in sales infrastructure early.
Topics:
(4:12) - David on how to grow a podcast & Mitchell as a connector
(13:32) - David on changing the structure of his podcast
(15:58) - Creator-Led Business, Kobe Bryant, Arnold Schwarzenegger & Balaji
(36:49) - The genius of Berkshire Hathaway & The power of Twitter
(51:24) - Creator Economics & Story time with David Senra
(1:06:38) - Eric’s impact on David
(1:09:48) - Mitchell’s career model & Building a bookkeeping business
(1:28:11) - Focusing career growth
(2:04:32) - Thoughts on TikTok
(2:16:43)- How the guys spend their time (Finding operational leverage)
(2:21:29) - Trying to convince Mitchell to start a podcast
(2:24:34) - David’s thoughts on his new business model
(2:33:38) - Wrap Up
Links:
- The Founder’s Podcast w/ David Senra
- Connect with Mitchell Baldridge
- Mitchell Baldridge on Twitter
- David’s appearance on Jorgenson’s Soundbox
- Mitchell’s appearance on Jorgenson’s Soundbox
- WorkWeek
- Ed Thorpe on The Tim Ferriss Show
- Business Breakdowns - Berkshire Hathaway
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