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David: Podcasts skew heavily educated. If you're selling enterprise software, right, that is one of the best audiences that you could possibly target because you have huge like your lifetime value. But if it has the right people in it, it could be just as valuable. And this is where I have to be careful because there is people that we know that are already doing this and let's say they have an audience size of 100 150,000 when you put them together with a good-looking product. Good looking has made great choice in life.