Jimmy Buffett is the example I went up using yesterday, right? It was like the guy gets it get really popular by playing music and then builds out over time. So he's like, Oh, I'll have my own strain of weed because now we just legal and then I'll name all the strains after my songs. He's like making $50 million a year, you know, building these businesses over time. But work week is doing what I hear incredibly well and they're building a very sophisticated B2B ad network that helps creators launch whatever businesses they want to.

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