2min chapter

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#050 Growing Podcasts, Bookkeeping Biz, and Creator-Led Companies with David Senra and Mitchell Baldridge

Smart Friends

CHAPTER

Is There a Bookkeeper?

The long or the initial strategy is again sell to somebody who is either has a lot of money because they raised a. lot of money or their business just makes a ton of money. So it's and has a small business meaning like they're a broker. They're literally an author. They'reliterally a podcaster. They're Literally a marketing agency. Yeah. We've gotten a lot of leverage because of computers and because of databases that that we can go kind of take a lot of the day to day of bookkeeping and automate it. And so now people grow these businesses where they're like, oh yeah, we have five million dollars of revenue but we don't have a controller

00:00
Speaker 2
So like the long or the initial strategy is again sell to somebody who is either
Speaker 3
has a lot
Speaker 2
of money because they raised a lot of money or has a lot of money because their business just makes a ton of money. So it's and has a small business meaning like they're a broker. They're literally an author. They're literally a podcaster. They're literally a marketing agency. Yeah. So five person high five person company who's just like listen, we make a lot of money. We want these analytics. We want this done for us. We want to optimize. We never want to hire a bookkeeper. And it's funny like this world of you read David would tell us because he's read all these books but it's like you read these books from the 70s where people grow these companies and the bookkeepers like their third hire. You know what I mean? Or like you have these founders and then you got to bring in the old guy to do the books and no, they're the founder or they're the founder. Yes. So it was trained as a bookkeeper. And so now people grow these businesses where they're like, oh yeah, we have five million dollars of revenue but we don't have a controller. We don't have a bookkeeper. We never want a bookkeeper. We have this lady who does it for like 300 bucks a month but it's like way behind and you're just like guys. Like let's
Speaker 3
let's let's
Speaker 2
harness the knowledge. Yeah. We've gotten a lot of leverage because of computers and because of databases that that we can go kind of take a lot of the
Speaker 3
day
Speaker 2
to day of bookkeeping and automate it.

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