The long or the initial strategy is again sell to somebody who is either has a lot of money because they raised a. lot of money or their business just makes a ton of money. So it's and has a small business meaning like they're a broker. They're literally an author. They'reliterally a podcaster. They're Literally a marketing agency. Yeah. We've gotten a lot of leverage because of computers and because of databases that that we can go kind of take a lot of the day to day of bookkeeping and automate it. And so now people grow these businesses where they're like, oh yeah, we have five million dollars of revenue but we don't have a controller

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