ZADV is a form that you have to file with the SEC if you own a financial services company. It's about their assets under management, their business, and you have to list all their conflicts. And so like these are the creative planning conflicts as he's created this whole kind of ecosystem within that firm. Now Eric sees it more because he's in Kansas City, that that did to the mayor of Kansas City now. The better bookkeeping thing is slick. You showed me that last weekend. It is really pretty cool. I just want to build the best thing for small business owners and founders that doesn't exist out there today.

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