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#050 Growing Podcasts, Bookkeeping Biz, and Creator-Led Companies with David Senra and Mitchell Baldridge
Smart Friends
Exploiting the Unknown Unknown
So I run a $300 podcast that that month, Mitchell sees the ad on overcast. He this is fucking gonna be crazy. So he sees the ad starts listening to the free episodes, then he upgrades because I used to at that time I was doing like one free episode and one paid episode, right? Then he upgrades for almost no money. Sam listens to a ton of them. He winds up buying like, I hope he doesn't mind me saying this, but like literally probably spent two or $3,000 buying gift subscriptions to every single person. It's the worst possible story you could possibly have, but the greatest story we benefit by knowing that, right?
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