David: I was selling lifetime access to founders like 300 bucks to the time or something. He's like, I want 50 of them. This is all coming from an overcast ad. The acquired guys are one of them. Like Steve Jobs said, and this applies not only to like growing up business on the internet, but like living your life, like you could only connect the dots working backwards. So we're like, let's worry about attribution. But in some cases, there's a lot of value where you absolutely cannot connect the attribution. David: A ton of people pull me to the side. You're doing the wrong thing. And then two months later, I call Patrick

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