I was like dude what was that like and Eric came in with intense. And so now I've told that story a million times on the noninvestment of ice podcast, but I want to go into how you're thinking about your work because you and I talked about our bunch. The idea that you have is really really spectacular. And then there's just another idea that I think if you're comfortable sharing you are talking to another writer who's unbelievably successful hustled millions and millions of books. We don't have to say his name if you don't want to. It could be applied to better bookkeeping, founders podcast, every single thing that you're working on the books that you

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