The book is coming out Q1 next year most likely. Fingers crossed if we move a pace in. Baldgy is like going to put a lot of weight behind him. He's got a giant audience. Do you have like what are you going to do for distribution outside of him? This is interesting. I haven't like really put my head here yet until we're kind of like really on the conveyor belt of publication. But there's a long list of stuff that is like absolutely good and worth doing.

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