Social Media Marketing Podcast cover image

Social Media Marketing Podcast

Neuroscience and Marketing: How to Hack the Buyer’s Brain

Apr 27, 2023
44:44

Podcast summary created with Snipd AI

Quick takeaways

  • Marketers should focus on enhancing the brain's associative recall by providing valuable content, rather than just minimizing pricing pain.
  • Marketers should target unaware consumers by highlighting specific symptoms and acting as catalysts for problem realization.

Deep dives

Understanding the Power of Neuroscience in Marketing

Neuroscience can help marketers become more effective by understanding how the brain makes purchasing decisions. Research has shown that the brain responds to pricing with pain activation, while reward activation is influenced by associative recall in memory. This means that marketers should focus on providing valuable content that enhances their audience's associative recall, rather than simply minimizing the pain of pricing. By answering questions and addressing specific symptoms of problems, marketers can attract the attention of the brain's autopilot system and establish themselves as authorities. Additionally, marketers should consider the different stages of consumer awareness (unaware, problem aware, solution aware, and product aware) and create content that guides consumers through these stages, offering relevant information and differentiating themselves from competitors.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner